Marketing Methods for Libraries
Book Publisher: McFarland & Company, Inc.
Co-editor: Carol Smallwood, editor/co-editor of several anthologies such as The
Frugal Librarian: Thriving in Tough Economic Times, American Library
Co-editor: Vera Gubnitskaia, Orange County Library System, Orlando, Florida;
contributor to Librarians as Community Partners: An Outreach Handbook (ALA
Co-editor: Kerol Harrod, Denton Public Library, Denton, Texas; writer/producer
of the award-winning, Library Larry’s Big Day; winner of 2011 Texas Library
Association Public Relations Branding Iron Award for speechwriting.
Chapters sought from U.S. practicing librarians for an anthology by practicing
academic, public, school, special librarians sharing practical know-how about
alerting the public what libraries contribute, why they deserve support even in
tight economic times.
Possible topics: working with the media; National Library Week Activities;
library newsletters; community outreach; service organization participation;
holding political office; online promotion, and social networking; working with
elected local/state officials; holding open house.
Concise, how-to chapters using bullets, headings, based on experience to help
colleagues promote their library. No previously published, simultaneously
submitted material. Up to three co-authors/one complimentary copy per chapter
as compensation; 3,000-4,000 words.
Please e-mail 2-3 topics each described in 2-3 sentences by June 8, 2011 with
brief biography sketch(s). Please place MARKETING/your name on the subject